Post Archive Faction (PAF)

Post Archive Faction (PAF) is an avant-garde label from South Korea, founded in 2018 by Dongjoon Lim and Sookyo Jeong. Its thinking draws on deconstruction, futurism and industrial design.

Every garment is labelled left, right or center, and one idea is often expressed in all three. It works like a political spectrum: left is the most radical and experimental, right is the more traditional route, and center sits between the two.

Kendrick Lamar wore PAF's black down jacket on Saturday Night Live two months after the brand was founded. PAF then made new designs in limited numbers and soon sold out of everything.