Pica Pica

About Pica Pica

Pica Pica is a Scandinavian brand with a Mediterranean state of mind, blending Scandinavian minimalism with southern colour and warmth. It began as a line of sun-faded dad caps and printed tees and has grown into a full ready-to-wear range covering outerwear, knitwear, trousers and accessories. Each season is built around a destination, from sunlit coastlines to mountain roads, with pieces meant to move between city life, slow days by the sea and crisp mornings in the mountains. Its FW26 collection, Dolomiti Social Club, takes cues from the Dolomites, swapping linen for heavy knits and cotton for wool while keeping its easygoing, storytelling approach. Stocked at Caliroots.