HELIOT EMIL

Heliot Emil is a Copenhagen-based label making avant-garde streetwear. It comes from Denmark, and it's a good example of why "Scandinavian" tends to mean something positive in fashion.

The look is built on clean lines and a minimalist aesthetic. That gives its take on urban fashion a distinctive feel, one that keeps functionality and style in the same conversation rather than trading one for the other.

If you like streetwear but find most of it loud, this is worth a look. The pieces lean quiet and considered, with the shape doing the talking instead of a big logo.

You'll find Heliot Emil sneakers and apparel stocked at Footshop, so it's easy to see how the label sits alongside other streetwear names.