Paly Hollywood

About Paly Hollywood

Paly Hollywood is a Los Angeles label started in 2020 by actor and filmmaker James Franco and designer Kyle Lindgren. The two built it quietly before letting the clothes speak for themselves. The ideas come from cult cinema, Americana and Hollywood mythology, including the light and shadow and the darker side of that world, mixed with a DIY punk spirit and a love of art. Franco's own drawings, taken from his drawing archive, are worked into the designs. The pieces are then given a hand-applied vintage finish, so each one looks a little different from the next. Production is limited, which suits clothes where every piece has its own character.