Ortovox

Ortovox makes avalanche safety equipment, merino mountainwear and backpacks for the mountains in both winter and summer. The brand describes its approach as a system of protection and comfort, with a responsible attitude to people and nature.

Safety kit is a big part of its name. Ellis Brigham points to over 30 years of life-saving experience, and says Ortovox transceivers and avalanche equipment have become essential for anyone taking their snowsports into the backcountry.

Wool is the other strand. Ortovox calls itself a wool pioneer, and says it has spent decades refining wool's technical use across every layer, right through to its backpacks.