O'Neill

About O'Neill

O'Neill started in 1952, when a young man called Jack O'Neill used his passion for surfing to battle the elements. The label is credited with the first neoprene wetsuit, the first surf shop and the first stitch-less boardshort. Its best-known styles are the Hyperfreak and Superfreak boardshorts. Today the range covers swimwear and everyday apparel made for sun and surf, and the brand describes itself as a leading youth lifestyle label. Its women's swimwear has been shot on the North Shore, and the team shares surf clips, contest highlights and gear breakdowns online. Retailers including Half-Moon Outfitters, Hansen's Surf and Paragon Sports stock the brand.