Nonnative

About Nonnative

Nonnative began in Tokyo in 1999, growing from a single T-shirt design into a full menswear line. It was founded by Satoshi Saffen, and Takayuki Fujii leads the design. The label takes military, workwear and outdoor influences and reworks them into understated everyday clothing, with relaxed fits, utilitarian detailing and garment-dyeing techniques. Fabrics are chosen to suit their use, the sewing is sturdy and the details are practical. The collections are made in Japan, and each one explores a particular place or lifestyle. Saffen and Fujii favour longevity over trends and would rather build a loyal community than expand endlessly. Collaborators include Takahiro Miyashita, Timberland, Diemme, New Balance, ASICS, Converse and UNDERCOVER.