N!ce

N!CE is the minimalist offshoot of TTT MSW, from Tokyo's menswear scene. Designer Shota Tamada shapes it with clean lines and unfussy cuts. The collection centres on refined essentials: crisp tees, knitwear and soft sweats made for everyday wear, with an understated, lived-in ease.

The way it sells is unusual. The appointment-only store in Minato only gives out its address once you've booked. It's set up like a home, so you take your shoes off and browse at an unhurried pace, in one-hour sessions. The idea is calm, intentional shopping.

Outside Japan, END. is the place to buy it.