Myrqvist

Myrqvist is a Stockholm label that started in 2016 with one clear idea: well-made footwear in a classic design, at a fair price. Design happens in Stockholm, and the shoes are made in Portugal by experienced artisans the brand has worked with for a long time. Most use Goodyear welted construction, which lets them last for decades, and the leathers come from top tanneries.

The first shoe was an Oxford, the Äppelviken. Today the range also covers loafers, sneakers, boots, sandals, belts and other accessories. The brand says it doesn't add hefty margins, and calls the result premium footwear without the premium price tag. It was named Sweden's fastest growing footwear brand in 2020.