Mizuno

Mizuno is a Japanese brand that was founded in 1906, with Osaka named as its home. The retailers who stock it describe a label rooted in Japanese craftsmanship and known for pioneering sports technology, with high-performance sportswear and technical running shoes at the centre of what it does.

For LabelTrail readers, the interesting part is its Sportstyle line. It takes archival performance silhouettes and reworks them with modern touches, so you get footwear with a sporting pedigree behind it. Retailers point to precision engineering, considered design and attention to quality as the common thread. If you like your trainers to have a proper technical background rather than a fashion one, Mizuno is a good place to look.