Minimum

Minimum began as a stand-alone shop in Aarhus, Denmark, in 1997 and has since grown into an international fashion brand. The label aims to design clothes that are accessible yet fashionable, with a keen eye for detail, quality and fit. Its approach blends rich Nordic heritage with minimalism, using clear lines and a straightforward take on the latest trends.

Minimum follows subcultures just before niche trends turn commercial, then translates their essence into fashion before they go mainstream. Collections are fashionable at an affordable price without compromising quality, with a global outlook.

The webshop offers over 1,000 styles for men and women, with quick delivery. Canadian retailer Altitude Sports also stocks the label.