Merely Made

Merely Made is a Seoul label founded in 2018 by Hong Loco. Its idea is simple: "a well crafted piece of clothing", made so people look their best without much effort. The brand favours minimalism and a plain, modern approach, balancing quality, innovation and modernity.

Fabrics are a big part of it. Garments are designed with top-quality cloth, mostly sourced from Japan. You'll find shirts, outerwear and trousers, cut in simple, modern silhouettes with a tasteful palette and a considered fit. The label says it suits all genders and body shapes.

One nice touch: each new collection takes its inspiration from a particular country or city somewhere in the world, which keeps the ranges feeling fresh.