LOUIS CHEN

Louis Chen is a label built around a simple idea: glamour doesn't have to look the way it always has. The brand sets out to redefine luxury through an experimental approach, and it does that with a good deal of theatre. Design at Louis Chen leans on drama and storytelling, so a piece tends to feel like it has a narrative behind it.

Two things stand out. Colours are exaggerated rather than restrained, and the fabrics are unconventional, mixed together fluidly instead of played safe. The stated aim is a brand philosophy that breaks boundaries yet stays accessible, which is a useful thing to know if bold clothes usually feel out of reach. Worth a look if you like your wardrobe to have a point of view.