Lost

About Lost

Lost is a surf label that sells apparel and accessories through its own online store. The site goes beyond the shop floor, too. Alongside the clothes you'll find Lost's stories, videos and athletes, so it works as much as a place to follow the brand as a place to buy from it. The homepage line, "More ...Lost Than Ever", gives you a fair idea of the tone: relaxed, a little cheeky and clearly written by people who spend their time around the water. If you're building a wardrobe around surfing, or you just like clothes that come from that world, Lost is a name worth knowing.