Kenzo

Kenzo is a Paris fashion house with a Tokyo backstory. Kenzo Takada founded it in 1970, and it built its name on a mix of Japanese silhouettes, Parisian ease and a joyful approach to getting dressed. Prints collide, proportions stretch, and the colour is rarely quiet.

The best-known signature is the Tiger logo, which turns up on hoodies, t-shirts, sweatshirts and jumpers, and there are accessories and phone cases too. The elephant is another mascot that regulars will recognise. Bold graphics run through the men's range.

The brand has changed hands and creative directors over five decades, including an LVMH acquisition. NIGO now leads it, and the loud, nostalgic character remains. It suits anyone who wants graphic pieces with personality.