JW Anderson

JW Anderson makes everyday clothes feel pleasingly off-centre. Jonathan Anderson, a Northern Irish designer trained in London, founded the label in 2008, and it grew from a small accessories project into a full luxury house. The idea running through it is a playful push and pull between masculine and feminine, which shows up in unruly knitwear, rule-bending silhouettes and bold textures.

Look for sculptural shapes and clever subversion, where a quirk becomes the reason you want the piece. The label has won internationally recognised awards, and its menswear sits comfortably in the luxury sphere without taking itself too seriously. It's a good place to start if you like clothes with a sense of humour.