Jelado

About Jelado

Jelado was founded by Yohei Goto, whose eye for clothing was shaped early by a life surrounded by vintage pieces. Working in a vintage clothing store from a young age, he grew fascinated with the construction and elegance found in old garments and the advertising that surrounded them. That grounding in vintage craft and design became the foundation for his own label. Jelado takes its cues from this history, channelling the details and character of vintage clothing into its own collections. It's a brand built on close study of how old garments were made and presented, rather than following current trends.