J EONGL I

J EONGL I is a design studio established in Seoul, South Korea, and founded by Jeong Li. The label reimagines classic garments through a modern lens, drawing on the city, where concrete forests and natural elements sit side by side. It calls this approach Innovative Citywear, a new way of living for people who move through urban life.

Technical design sits at the heart of the label, and it brings a youthful, fresh approach to the field. The inspiration comes from Jeong's own use of products as a trail runner and athlete, which gives the pieces a practical, active edge. Still a relative newcomer, the brand is quickly climbing the ranks of the technical design space. HBX stocks J EONGL I alongside a selection of streetwear and contemporary designer brands.