Isbjörn

Isbjörn, sold as Isbjörn of Sweden, makes outdoor clothing for children. The company behind it, Nordic KidsWear AB, was founded by Maria Frykman Forsberg and Camilla Schmidt.

The idea came when both of them had their first children. They wanted to keep up the active outdoor life they were used to, but couldn't find effective outerwear for their kids. So they launched a collection of their own: children's clothing with a high level of function that doesn't give up anything on design or quality.

Outdoor retailers including Addnature, Bergzeit and Outnorth stock the brand, so it's easy to find if you're shopping for little ones who spend plenty of time outside.