ION

ION began in 2004, started by passionate surfers, and the early range was wetsuits and neoprene for the surf, kite and wakeboard crowd. It grew to cover windsurf, kitesurf, surf and SUP, adding accessories, harnesses, travel gear and an apparel collection. Its progressive style and design won fans around the world, and it became the global market leader for wetsuits and harnesses in wind and kitesurfing.

In 2012 to 2013, the same approach moved to two wheels, a nod to the founders' second great love, mountain biking. ION Bike makes cycling clothing, shoes, backpacks, gloves and protectors. The idea throughout is to help people experience nature and its elements, whatever they ride.