Hope

About Hope

Hope is a Swedish label that puts style before gender. Since spring 2017, every garment has carried both men's and women's sizes, so you can browse the whole range rather than one department. The design approach is honest and direct, with an uncompromising attitude to craftsmanship and a real drive to make tomorrow's classics: modern favourites you'll want to wear for years. Hope Core is the place to start, a foundation of considered essentials built around everyday versatility. The autumn/winter 2026 collection is called Garden of Ashes and looks at making something from nothing. The store currently shows sculptural metalwork by designer and artist Emma Stocklassa, and you can order online to collect in store.