Herschel

Herschel takes its name from a small town in Saskatchewan, where three generations of the founding family grew up. Brothers Jamie and Lyndon Cormack named the brand after the town, where their descendants settled after emigrating from Scotland about a century ago. To the family, the place stood for endless creative freedom.

The brand is based in Vancouver, British Columbia, and the oceans and mountains around the city are a big part of its inspiration. Herschel makes bags, travel goods and accessories, and says it designs classic products that combine style, quality and purpose. Its outlook is summed up as travel everywhere, travel often, which suits a label built around things you carry with you.