Gnuhr

Gnuhr is a Portland, USA label founded in 2023 by Nur Abbas. The name is pronounced with a silent g and comes from the Arabic word "nur", meaning light, which suits a brand built around what it calls an "ultralight mentality". Abbas applies that thinking to backpacking and everyday life, making purpose-based products.

He arrived with a solid CV, having worked as a designer and design director for Margiela, Louis Vuitton, Nike, Yeezy and Goldwin. Gnuhr is where that experience goes into his own purpose-based system.

The label is known for its creative use of Polartec Alpha in its Shag Fleece products, and the Creeper Crew Merino Sweater, Tubular T-Shirt and Sling Bag add variety.