GANT

About GANT

Gant began with a shirt. Bernard Gantmacher, who arrived from Ukraine in the early 1900s, made shirts in New York's Garment District before moving to New Haven in 1949. There he shortened the family name to Gant and founded Gant of New Haven with his sons Marty and Elliot. The Yale Co-op was among the first shops to stock the shirts, and Yale students took to them, making Gant a fixture of preppy Ivy League style. They added the locker loop, box pleat and back-collar button to the Oxford button-down, and Esquire named Gant "Best Shirt" in 1963. The rugger is another signature piece, and Gant sponsored Dennis Conner's America's Cup crews in 1987 and 1992.