Freitag

Freitag began in 1993, when Markus and Daniel Freitag, two Swiss designers, made messenger bags from used truck tarps, bicycle inner tubes and car seat belts. Inspired by Zurich's colourful traffic, they crafted each unique bag in their apartment. The bags were waterproof and hard-wearing, and the label still has strong ties to cycling culture.

The range now runs to around 60 models, and the materials have widened to include retired airbags and recycled PET bottles. Freitag has also been developing a circular, PVC-free tarp, a backpack made from a single recyclable material and a phone case from recycled ski boots. Repair and exchange services help each bag last longer.