Fray

About Fray

Fray is a traditional shirtmaker based in Bologna, Italy, and it describes itself as a luxury camiceria. Its shirts are made entirely in Italy, with the finishing done by hand, in the spirit of the family-run artisan workshops that shaped Italian shirtmaking. The label thinks of a shirt as a second skin, something to wear with style, and it makes them for a man it calls cultured, enterprising and refined. Fray says it still builds its shirts with the same passion and love for the craft, and it takes care over every stage, from production through to how the brand presents itself. Boutiques around the world have chosen to stock it.