Etonic

Etonic dates back to 1876 and began in Massachusetts. The brand calls itself the first sports brand in the world, and it has a long reputation for comfort, innovation, quality and performance in athletic footwear.

Today the range covers court and running shoes for men and women, with some apparel alongside. The Speedway is a sensible place to start: it is a restyle of a classic mid-80s Etonic model, so you get a shape with some history behind it. The brand also says it was the first athletic label to collaborate with another big brand based in the UK.