ERNEST W. BAKER

About ERNEST W. BAKER

Ernest W. Baker was founded in 2016 by Reid Baker and Inês Amorim. The name belongs to Reid's grandfather, Ernest, an advertising man who worked in Detroit in the 1960s. The pair took their starting point from the vintage suits and clothes that once hung in his closet. What comes out of that is menswear with a hint of nostalgia that never looks old-fashioned, aimed at a modern man. Each designer brings their own roots to the work, and the label blends European elegance with American roughness. That combination was recognised in 2018, when Ernest W. Baker was named a finalist for the LVMH Prize.