ERL

About ERL

ERL is a unisex label from photographer Eli Russell Linnetz, who founded it in 2020. The clothing comes out of Venice Beach, California, and carries plenty of LA creative energy. Expect bold patterns and bright knits, with references to 90s culture running through the collection. That mix of colour and nostalgia gives the pieces a playful, lived-in feel rather than anything stiff or overly serious. It is a good place to look if you want clothes with a clear point of view and a bit of personality. The label sells through its own online store, and London concept store MACHINE-A stocks it too, with worldwide shipping available.