Labels / Doughnut
Doughnut

Doughnut

since 2007

2shops
2countries

About Doughnut

Doughnut is a bag label that began in 2007, when two students met in Hong Kong and found they shared a passion for travel and functional design. They started making backpacks for fun, and over the following years the brand took off.

Backpacks are where it started, and the practical, well-considered approach to design that drew the founders together still runs through the name. If you like a bag that is built around how you actually move and travel, Doughnut is worth a look.

Their line is 'Pack your Dreams', which suits a label that grew out of two people swapping ideas about travelling and making useful things.

You can find Doughnut bags at Natterjacks, which offers free UK delivery over £80.