Diesel

About Diesel

Diesel is an Italian premium casual and denim brand, working under the ethos "For Successful Living". Renzo Rosso launched it with the conviction that denim could be pushed further, technically, culturally and creatively, and he became known as a "jeans genius". Over three decades it became linked with rock-and-roll attitude, low-slung and distressed denim, and campaigns that challenged convention, often showing inclusive scenes. From 2020 to 2026 Glenn Martens was creative director, bringing a more experimental, architectural edge that took denim towards streetwear, couture craftsmanship and progressive fabrics. He leaves after the Spring/Summer 2027 show in Milan. Expect experimental silhouettes and a bold identity.