DGK

DGK started in 2002, when Stevie Williams launched it out of his experiences skating Philadelphia's Love Park. The name is short for Dirty Ghetto Kids, taken from an original Love Park crew who were given the label because they came from the wrong side of the tracks. The brand reclaimed the phrase and turned it into a badge of pride.

DGK has stuck to its original skate look rather than chasing trends, which has earned it a following inside and outside skateboarding. The range covers decks, complete skateboards, T-shirts, snapbacks and beanies. Videos such as 20 Days in Spain and Saved helped define its style, and the team has included Josh Kalis and Boo Johnson.