Db Journey

Db Journey makes backpacks, carry bags, luggage and accessories for people who like the outdoors but live in cities. It was founded in Oslo in 2009 by freeski legend Jon Olsson and engineer Truls Brataas, who wanted to fix the everyday problem of bad luggage. The brand used to be called Douchebags, a name suggested by its community, before the team shortened it to Db.

Two features stand out: Rib Cage Construction for structure without weight, and Hook-Up modular connectivity so bags stack neatly. Its ski bag was an ISPO Innovation of the Year finalist in 2012, and the company is still independently owned, with 60 staff in Oslo. You can find it at END. in the UK.