Dagger

About Dagger

Dagger is a Berlin-based label founded in 2020 by Luke Rainey. He started it after losing his job, with €300 in government benefits and a dream. The last line of his dismissal letter, "We wish you all the best with your professional future and personal wellbeing", ended up stamped on the back of the first "Core" T-shirt, and "All the Best" became the brand's slogan. The name comes from the ceremonial blade used in pagan rituals, a symbol of endings, beginnings and transformation. Luke grew up in a small Northern Irish town in the early 2000s, where money was tight and skate was currency, and that rough-edged, DIY spirit shapes the clothes. The Play Hard collection looks back on growing up in Portrush, a working-class seaside town, with its boarded-up arcades, coastal weather and skateboarding.