Craft

About Craft

Craft has been making training clothes in Sweden since 1973, when founder Anders Bengtsson went out for a run in the brand's first base layer. It specialises in performance sportswear for running, cycling and cross-country skiing, alongside everyday training kit, designed to keep you dry and at the right temperature in changeable weather. Craft works closely with elite athletes, using that collaboration to refine fit, comfort and durability across its ranges. The brand also puts real thought into materials and production methods, aiming to make its kit as considerate of the environment as it is of the person wearing it.