Calvin Klein

Calvin Klein is best known here for underwear, and the details are the appeal. The boxers have a crisp white elastic waistband with clean cursive branding, and END says the formula has stayed the same because it never needed changing. The label made its name in the '80s with era-defining campaigns.

The Icon range is the one to look at. It covers low-rise trunks, hip briefs and classic boxers, in cotton stretch or cotton modal, all finished with a seamless, stitch-free waistband. You can buy them in colourful styles or classic white, and multipacks are available.

If you want to stretch the drawer further, there is also sleepwear and loungewear, so everyday comfort is mostly covered.