Brunello Cucinelli

About Brunello Cucinelli

Brunello Cucinelli is a lifestyle label built around cashmere, based in the medieval town of Solomeo. It began in the 1970s, when a young Brunello Cucinelli fell for the place itself and, with it, discovered a passion for knitwear craft. Decades on, the coloured cashmere jumper remains the brand's defining piece, and its knitwear is widely admired. Many regard the label as a benchmark for menswear, built on careful craftsmanship rather than logos or seasonal noise. The clothes come at a price to match that care, aimed at those who want well-made pieces to wear and appreciate over the long term.