BORN X RAISED

Born X Raised is a Los Angeles streetwear label, founded in 2013 by Chris "Spanto" Printup and Alex "2Tone" Erdmann. It began as a love letter to Los Angeles and to their hometown of Venice.

The designs draw on the subcultures native to the city: punk, hip hop, surf, skate and Latino gangs. Those influences show up in the graphics on its T-shirts, hoodies and shorts.

The label tells stories of community, memory and cultural preservation, and it has raised awareness of gentrification in the city, particularly in Venice. Its approach favours authenticity over trend, so each piece stays rooted in local identity and the neighbourhoods it comes from.