BILL PICKET

Bill Picket is a label led by Algen Hamilton, and it treats clothing as a way of telling stories. The aesthetic centres on Black cowboy culture, its history, and the rugged resilience of the American West. Machine-A describes it as both fashion and education, which is a nice way to think about what you're buying: pieces with a subject behind them, not just a silhouette.

The range is apparel that captures the rustic yet bold look of the rodeo. If you like your wardrobe to carry some history and a point of view, this is a label worth reading up on before you try anything on.