AWGE

About AWGE

AWGE is a creative collective founded by A$AP Rocky in 2014, working across music, fashion, film and art direction rather than sticking to one lane. Its style draws on Harlem street culture and mixes it with luxury, punk, gothic and workwear influences, giving pieces a rough-edged but considered feel. AWGE keeps one firm rule: it never explains what the name means. The label has collaborated with the likes of Needles, Marine Serre and Mercedes-Benz, and has staged runway shows during Paris and New York Fashion Weeks, marking its shift from a loose creative outlet into a proper fashion presence.