AMOMENTO

AMOMENTO is a Seoul label that started in 2014. Its stated aim is to make effortless pieces meant to be cherished for good, and the brand says its philosophy reaches beyond clothes to the individuality of whoever is wearing them. That's a nice way to think about buying anything, really: pick what suits you rather than what suits a trend.

The label calls itself a contemporary fashion brand. It has physical stores in Seoul, including a Seochon flagship and a Hannam store, and it ships worldwide. Duties and taxes are included on orders from its own site, which takes some of the guesswork out of buying from the UK. Stockists such as Goodhood also carry the range.