AMBUSH

About AMBUSH

AMBUSH began in Tokyo in 2008 as an experimental jewelry line, started by YOON and VERBAL. Its pop art-inspired pieces, especially the POW! motif jewelry, got press around the world, and apparel followed as another way to say the same thing. It grew into unisex ready-to-wear, with oversized silhouettes, sharp cuts and technical materials, and a strong pull from Japanese culture. The label showed in Paris in 2015, was an LVMH Prize finalist in 2017 and staged its first Milan runway show in 2022. Collaborations include Nike, Converse, Louis Vuitton and Rimowa, and YOON was named jewellery designer for Dior Men in 2018. Its stores across Japan include Shibuya PARCO and GINZA SIX.