amachi.

amachi. is a Japanese label founded in 2017 by designer Amachi Yoshimoto. He was born in Elk Valley, a remote artisan community in far northern California set up by Japanese ceramicists in the 60s and 70s, and spent his early childhood there without electricity or gas. As a teenager he travelled Japan and the world, working with fashion brands, textile makers and patternmakers in Kyoto and Tokyo before formal fashion training in Japan.

Each season is made in a forested design studio in the foothills of Nagano Prefecture. The clothes draw on traditional Japanese garment-construction techniques and ancient natural-dyeing processes, with directional, functional silhouettes. Stockists include CONTEXT TOKYO, Otokage in Kyoto and Andreas Murkudis in Berlin.