7 For All Mankind

7 For All Mankind makes denim for men and women, and its UK online store sells jeans, denim jackets and other denim clothing. The cloth is described as engineered for softness, stretch, shape retention and an authentic look, which is a useful combination if you want jeans that move with you and keep their shape.

The range of fits is wide. There are low-rise, flared and wide-leg cuts inspired by the 90s and Y2K, alongside classic skinny, straight-leg and bootcut styles. Washes run from clean-rinse indigo and washed black to acid wash and bleached finishes.

If you like a vintage look, some pairs come with distressed detailing, artful fading and frayed hems. Signature touches include luxe labels and embroidery. John Lewis stocks the men's jeans.