44 Label Group

About 44 Label Group

44 Label Group grew out of Berlin's techno scene, and that history shapes everything it makes. Fits run oversized and relaxed, built for moving through a club or a street with equal ease. Graphics feature heavily across the collection, often bold and eye-catching, carrying a rave-inspired attitude through hoodies, tees and outerwear. It's a label rooted in nightlife culture rather than the tailoring or heritage codes of traditional menswear, aimed at people who want their clothes to reflect that underground, music-driven world. Expect loose silhouettes and statement prints over anything understated or minimal.