Gente Roma

Gente Roma is an independent Rome retailer that has been trading since 1981. It now runs ten shops, including a men's store on Via del Babuino, and sells Italian and designer fashion for men and women. Recently it has also begun making its own collection under the GENTE name, designed by an in-house style team.

The menswear edit mixes established names with smaller ones. Missoni and PT Torino sit alongside Paige and Pro Keds. Then there are labels you won't see on every high street, such as Foam README, Generation Love, God Save Denim, Jacqueur, Meimeij, Nema, Orto Botanico, Retori and True Royal. It suits someone who wants a proper Italian designer wardrobe but likes a few unexpected pieces in the mix.