Wayward Skateboards

Wayward Skateboards, also known as Wayward London, is a skateboard brand based in Spitalfields, London. It makes skateboard decks with bold graphics, alongside a range of skate clothing that includes hoodies and t-shirts.

The label is run by Daniel "Snowy" Kinloch and James Edson. Snowy was a pro skater for Landscape Skateboards and appeared in their video Portraits as well as the Static series. Edson previously curated and ran the Wayward Gallery in East London. Both were part of the PWBC (Palace Wayward Boys Choir), and they started the brand to give something back to skateboarding and leave their mark on the culture. Calvin Ligono and Faro Phiri represent the brand. It sells well in Selfridges.