Vingt Quatre

Vingt Quatre makes men's jeans for everyday wear, crafted in Istanbul. The range is small and easy to follow: three fits, each named after a person. There's the Taylor Slim, the Hardy Straight and the Craig Taper, so you can pick by leg shape without wading through dozens of options. Washes run from indigo, black, navy and olive to chalk white, and one stockist also lists a Wool Grey.

The founder, Ben, brings the attention to detail he kept in luxury retail, and it shows in the small things. Back pockets have six stitches, and the rivets are custom five-spoke ones. If you can't decide on a cut, the brand offers to help you narrow it down. UK delivery is free.