Superduper

About Superduper

SUPERDUPER makes handmade hats in Florence, Italy, and has done so since 2011. The range covers premium felt, straw and panama styles. Masculine, a fedora in rabbit fur felt with a broad brim, and Ottimo, which has a grosgrain bow around the crown, are two shapes worth a look. The HOBO, the label's best-selling travel hat, is designed to be crushed into a bag or suitcase and regains its shape once worn. You can also customise a hat across three levels, or work with the Florentine atelier through a video consultation.