Steelfish

Steelfish is a London eyewear label that started in 2014. Its founder, Jim Wilson, came out of the 1990s club scene and ran fashion retail and wholesale, with shops in London and Tokyo and a production base in the East End. Over the years he worked with brands including Diesel, Armand Basi, William Hunt and Box Fresh.

Wilson also had a soft spot for retro Adidas and Puma clothing and trainers, and a love of the beach scene. That mix shapes the label: eyewear with an edge, built on club-night and seaside influences rather than a classic opticians look.

If you want sunglasses or frames with a bit of attitude and a London backstory, Steelfish is worth a look.